When the lottery commercial said ‘It could be you !’, all I heard was, ‘it will be me !’. This was in 1994 when the National lottery was the new dream in London. I would religiously buy my ticket(s) and station myself in front of the TV at five minutes to eight every Saturday evening. I didn’t want to miss any second of them calling out my numbers, I wanted the full experience. We created syndicates, allocated money in advance if a holiday was due and dreamt about winning all the time.